A small firm on Tryon Street, run by the person who writes the notes.

Lena Marchetti

For roughly five years Lena has worked between brand strategy and domain portfolios, and kept coming back to one narrow question: which plain .com would make the biggest difference to which business. Ondine Solutions is where she answers it full time, sourcing exact-match names and placing them with the operators whose service, product or city they name.

The owners and managers she contacts tend to run regional service firms, independent practices and owner-led brands that are moving into new markets. She is genuinely curious about where those businesses are going, a second location, a new county, a product line finding its feet, and her notes tend to start there rather than with the name.

She keeps them short. One name, one figure when asked, one question at the end, and no exclamation marks. If you would rather not hear from her again, a one-word reply does it.