Origination
The name comes first. Then we find the business it already fits.
Origination is our word for the whole first half of a sale: choosing which .com names are worth keeping, and working out which business each one would serve best before anyone hears from us.
Choosing the names
We keep .com addresses that a customer would type without being told: the name of a trade, a service with the city it is offered in, a product in the words people search for, a region that businesses take their name from. The test is simple. Read it aloud to someone on the phone; if they can type it first time, it passes.
We leave alone anything that leans on another company's brand, anything with a hyphen or a number standing in for a word, and anything that only makes sense with a long explanation.
Kept
Plain words, the .com, spelled as spoken, describing work that real local and regional firms do every day.
Passed over
Brand names that belong to someone else, made-up spellings, hyphens, numbers, and names that need a sentence to explain.
Finding the company
For each name we look for the businesses already doing what it says. We read their sites, see where they are opening, which services they lead with, and what address their customers have to remember today. Often there is one firm where the fit is obvious: the name says their trade and their town, and they are already spending money to be found for those exact words.
Some names suit more than one firm, so we may write to a handful. Each hears the same figure, and the name goes to whoever settles first. Nobody is told about anyone else to hurry them along.
- Owner-led firmsContractors, practices and service companies where the person who decides is the person who reads the email.
- Growing into new placesA second office, a new county, a service line that deserves its own address.
- Already paying for the wordsFirms buying ads or building pages around the exact phrase the name spells out.
What we will not do
We do not send sequences of pushy reminders, invent other bidders, quote a range and then haggle up, or ask for a call before you have seen the figure. One short note, a polite follow-up or two, and a clear way to tell us to stop. A reply that simply says no is respected for the whole company.
See what a sale looks like day by day
From the first reply to the name showing in your account, usually inside a week.
The timeline