Exact-match names
Five kinds of name, each one a phrase people already type.
There is no public list. Each name goes to the company it fits, and a public catalogue would only invite people to register the near misses. Here instead are the five shapes our names come in.
A trade
The job itself, in the customer's own words: the roofer, the dental lab, the tree service.
Fits firms that want to own the plain word for what they do.
A service in a city
The trade joined to the town or county where it is sold, the way people search when they need someone nearby.
Fits firms opening in a new place, or already the name there.
A product
A handful of everyday words naming something made, sold or installed, with no brand attached.
Fits makers and distributors giving a product line its own address.
A region
A valley, a coast, a county or a corridor that businesses take their names from, with or without the trade.
Fits firms whose customers think of them by place first.
A plain word
A single common word that fits a business without being stretched: short, easy to say, easy to spell.
Fits companies that have outgrown a longer address.
What makes a name exact
It says the thing and nothing else. No "best", no "my", no "online", no hyphen, no number in place of a word. If a customer hears it once on the radio or reads it on the side of a truck at a red light, they can type it without checking.
That is also why we keep the .com only. People still type it by habit, and a firm with the .com of its own trade does not spend the next ten years explaining which ending to use.